Arguably the most powerful person in fashion is Miss Anna Wintour (the Chief Editor of Vogue). She has been criticized for creating an elitism around fashion. The majority of people that cover the magazine are celebrities and occasionally models. It has been argued that Miss Anna does this on purpose to promote the definition of fashion as elite.
Sticking to the topic of treatment recommendation, Wintour has also been heard speaking harshly about those that are overweight. André Leon Talley, Vogue editor-at-large, said at one point, Wintour demanded he lose weight. Quoting, "Most of the Vogue girls are so thin, tremendously thin" he said, "because Miss Anna doesn't like fat people." Also, in an interview with 60 minutes she said could "only kindly describe most of the people I saw as little houses" in reference to the people of Minneapolis. She treats these people extremely poorly causing the rest of the fashion industry to take note. She has framed them as the others; thus, they have little to no representation in Vogue.
With being the editor of Vogue, Wintour has a lot of control over the industry. She has her favorite designers, models, and photographers. If she like something, she has the power to have said designer have a celebrity wear it. The celebrity gets photographer in the outfit and the photo ends up in the tabloids. This sends us a message of what we should think is in-style and what we can expect to see on the clothing rack. Wintour creates the image she wants us to strive after.
To recap, framing is how we are supposed to think about things. Whether it is done maliciously or not Anna Wintour and Vogue have shaped how we are supposed to think about fashion: glamorous, (mostly white) celebrities wearing clothes hand-picked for them in order for them to become mainstream. It is important that we are aware of this media and support other magazines that focus on a broader audience. I still read Vogue but it is important to think critically about the images and covergirls presented.